BVOLT HOUSE – COACHELLA 2022
BVOLT House is an experience platform specialized in providing immersive and unique experiences for influencers, media, and strategic people during major moments in global pop culture. Our branded house has been recognized for creating unforgettable moments in partnership with renowned brands, using opportunistic marketing to establish a presence at events like Coachella, Fashion Weeks, and more.
We started in 2019 at Coachella, one of the world’s largest music and culture festivals, offering guests a complete entertainment structure, content production, logistics, VIP passes for the festival, food, and relaxation. Every environment is carefully designed to provide a unique activation opportunity for partner brands, ensuring authentic and memorable experiences for all.
In 2022, we partnered with brands like Tommy Jeans, which sponsored exclusive looks for our guests, bringing their preppy & cool style to the BVOLT House. Boca Rosa Beauty curated our beauty room, and Riachuelo transformed our closet into a creative space with the Pool Jeans collection, alongside stylist Thiago Biagi, who styled and customized pieces chosen by guests.
These collaborations allowed us to position brands uniquely among influencers and target audiences, generating significant media returns. The ROI typically exceeds 100%.
The images and videos captured during the event formed a valuable archive for the brands sponsoring the BVOLT House, amplifying their identities and positioning in an innovative, creative, and authentic way.